Web Marketing Matt | 12 Jun 2007
Marketing Minute - Squidoo
Time to give away a secret. Squidoo. This site allows you to create a page on something you’re interested in (a lens). On this page you can include items for sale that you’d get a cut from, books from amazon, itunes tracks, etc. The cut you end up getting is pretty small though. The big benefit of Squidoo is the authority given to page in google results. Search for my daughters name, Georgia MacDougall (search) or how about Learning Adobe Flex (search). You should see my Squidoo Lenses as result #3 at the time of this writing.
I didn’t give any marketing related thought to either of these pages and still ranking is pretty solid.
Think about it a bit and put up something useful on Squidoo … you’ll end up becoming an authority on the subject pretty quickly.

